Pampers shows love to Preterm Babies

In the Philippines alone, an estimated 15 million* babies are born before they complete the 40 weeks of gestation required for a normal delivery. While technology has advanced to a point that we can provide the best possible treatment for preemies, preterm birth complications are still the leading cause of death among children under 5 years old. It has been the cause of almost 1 million deaths in 2015—three-quarters of which could have been prevented through various interventions that mothers and medical practitioners should be aware of.

On June 22 at Shangri-la at the Fort, Pampers Philippines hosted an intimate media event to begin the conversation on premature birth in the Philippines. Alongside the screening of a video in collaboration with film genius Pepe Diokno, Ms. Bambi Borneo, President of the Mother and Child Nurses Association of the Philippines, Inc., spoke about the realities that preterm birth present. “Preventing complications from preterm birth, of course, begins by making sure that you have a healthy pregnancy. But for whatever reason that preterm birth occurs, know that there are essential care guidelines that you can do to ensure the strength and development of your baby,” begins Ms. Bambi.

Pampers Preemie

Troy Bautista, Assistant Brand Manager-Pampers Philippines and Bambi Borneo, President- MCNAP (Center) with guests at the Pampers Round Table Discussion

The first months of a baby are the most delicate and crucial stage in their lives. It is important that parents consider not just the practical aspects—like proper medical interventions—for your newborn, but also the emotional ones. For instance, something as simple as providing comfort through skin-to-skin contact, often referred to as ‘kangaroo mother care’, is critical to development, as is frequent breastfeeding.

One seemingly mundane element in the care of preterm babies covers both the emotional and functional needs of a baby: changing their diapers.

The simple process of diaper changing offers parents a rare moment to connect and bond with their baby despite the challenges they are facing. Preemies have sensitive and fragile skin. They require extra gentle care so even the diapers they use should be made with the softest, driest, and best quality materials.

“Preemies are more sensitive and prone to infection. Unfortunately, because they were born pre-term, it’s inevitable that they will be exposed to negative touch: uncomfortable tubing, physical examinations, blood tests, IVs, and unnecessary repositioning. And this is where Pampers comes in,” adds Jan Ang, Marketing Manager, Pampers Philippines.

Although preemie diapers are not yet fully available in the Philippines, starting this conversation on pre-term birth is a necessary first step. As a recognized and trusted brand worldwide, Pampers strives to not only innovate products gentle for babies of all skin-types but also would like to bring forward the issue of preterm birth in the country.

“By creating awareness, providing information, and revolutionizing products, we hope to make a difference in the lives of medical practitioners, parents and most importantly, babies,” ends Troy Bautista, Assistant Brand Manager – Pampers

 

Pampers shows love to Preterm Babies

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