Selena Gomez Launches Adidas Neo Label

Selena Gomez launches her first guest designed collection for adidas NEO Label

Selena Gomez launched her first ever fashion collection for adidas NEO Label in Berlin. Selena, who is already a hugely successful recording artist and actress can now add NEO guest designer to her ever-growing list of talents. Selena’s ‘rock chic’-style collection was revealed at a launch event in the flagship adidas NEO store on Tauentzienstraße, Berlin.

Selena has been working closely with the adidas NEO Label team on her 53-piece collection for teenage girls. The range is a twist on classic rock style with an effortless edge.

Designs have been inspired by Selena’s love of music and feature iconic styling from the world of rock and roll. Selena’s favourite pieces include the black, studded super wedge shoes with hidden height, and the tough but feminine denim vest with an embellished collar, perfect for a lunch date with friends.

Selena Gomez commented: “I love playing around with fashion and like clothes that are fun, easy to wear and comfortable. My collection has a ‘rock chic’ theme and it’s confident, rebellious and fun. It’s also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing.”

Claire Midwood, Vice President adidas NEO Label, said: “Selena is loved for being a stylish fashion inspiration to young girls. NEO Label is all about teenagers – seeking adventure, and unexpected surprises, so it was a natural collaboration.”

Screen Shot 2013-08-06 at 7.18.49 PM To view Selena’s interactive look book, visit www.adidas.com/selenagomez

To stay up to date on all things NEO, including the brand’s fresh new looks, visit www.adidas.com/neo.

The adidas NEO Label Selena Gomez Collection will be available in August in selected SM Department Stores, Robinsons Department Stores, Toby’s, Planet Sports and other sports stores nationwide.

*Photos are not mine

Selena Gomez Launches Adidas Neo Label

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