2015. Out of the Woods.

In the woods, your only source of guidance would be the sunlight beaming through the leaves, and at night, when you’re lucky, you have the moon and the stars. If you think about it, when you throw yourself into a forest, you only get to rely on two things: the nature, and yourself. Do note that by nature I mean the literal sense of the word, and the same time circumstances.

Without a clear sense of purpose of going into the unknown, and without being prepared to face whatever hazards, the chances of coming out of the woods triumphant, would be very slim. And honestly, that’s how I very much felt this whole year.

Continue reading “2015. Out of the Woods.”

2015. Out of the Woods.

7 Things to Keep in Mind for Your Marketing Defense

Finance, Operations and Marketing are considered as the “JGSOM Triumvirate”. These three courses, I believe, are the three most important pillars in any business regardless of size. Of the three, despite to be noted as one of the easiest ones, Marketing is in fact, rather complicated.┬áThe course presents a challenge because assessing strategies proposed by students may have a more subjective dimension than a 50-50 balance along with objectiveness.

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7 Things to Keep in Mind for Your Marketing Defense